Two readings Luis Pacheco

Reading: John Berger Ways of Seeing Ch7





“It is important here not to confuse publicity with the pleasure or benefits to be enjoyed from the things it advertises.” pg 132


Response: This demonstrates, there are many things and materials in public society today that would give a great impression to the people, however many would beg to differ. With the true testing of a product or item that would even be on the top of the market, such as creams and oils to “promote skin” or “hydrate and give you a younger look” society itself would argue. With the advertisements having women who weren’t of color, they could hide the fake effect behind makeup and filters, however, once it comes time to treat your own skin, the results are nonexistent.






“The purpose of publicity is to make the spectator marginally dissatisfied with his present way of life.” Pg142


Response: This quote shows how publicity and advertisements would cause one to look down at himself and think his or her life would be better with whatever the seller is selling and can’t live without it.





Reading: Photography, Susan Sontag





“While a painting or a prose description can never be other than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually shady commerce between art and truth..”


Response: This means that even though paintings could illustrate events happening pictures could explain it much better and it's also a true art ad real





“Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates.”





Response: Photograph could be such an amazing way to show evidence and also point out things that are not obvious.